Software, commerce, and brand systems
Aaron Pecson builds the systems behind brands, communities, and commerce.
I'm an entrepreneur and software engineer working across ecommerce, community, events, nonprofit leadership, and creative operations. I like the space where good systems, sharp taste, and practical business judgment meet.
How I work
I move between strategy and implementation: clarifying the business problem, designing the operating system around it, then building the tools, workflows, storefronts, programming, and creative details that make it run.
- Product strategy
- Software engineering
- Ecommerce systems
- Brand operations
- Community building
- Growth experiments
Featured project
VisitBegoniabase
A digital reference and discovery platform for begonias, built to make plant knowledge easier to organize, search, and share.
Other work
Bougie Funk
VisitFounder of a retail and culture brand built around distinctive plant-forward goods, merchandising, and community energy.
Hedgefund
VisitFounder of a specialty plant business focused on rare inventory, customer trust, and a polished ecommerce experience.
Top Secret Dept
VisitFounder of a creative studio and product lab for experiments across design, software, commerce, and brand systems.
PlantCon
VisitWebsite Lead managing the event's web presence, a primary conversion funnel for plant show ticket sales.
Community leadership
American Begonia Society / Hudson Valley Branch
Founder and president of the Hudson Valley branch, building local programming, education, and community around begonias and plant culture.
Visit HV Begonia